The R24 Million Cabbage: How Shoprite is Protecting South Africa’s Superfood

Cabbage has long been a staple in South African households — humble, hearty, and rich in nutrients. Now, it’s also the centrepiece of a quiet yet powerful investment by the Shoprite Group, which has spent R24 million in the past year to keep this essential vegetable affordable for millions of customers.

Between June 2024 and July 2025, Shoprite absorbed rising production and transport costs to cap cabbage prices at R12.99 in Usave and R14.99 in Shoprite stores, often selling it for even less. At times, the cost price soared to R25, but consumers never paid more than the capped amounts.

This effort forms part of Shoprite’s broader commitment to food security, ensuring that one of South Africa’s most nutritious and accessible foods remains within reach.

Cabbage, once a wartime “Victory Garden” staple, continues to be a symbol of resilience — a food that can grow in most regions and serve as both a meal base and a side dish. Packed with vitamins C and K, fibre, and antioxidants, it’s one of the most nutrient-dense and versatile vegetables available.

While South Africa produces more than 160,000 tons of cabbage annually for formal markets, rising fuel, fertiliser, and logistics costs have threatened affordability. Shoprite’s intervention helps shield consumers from these pressures.

“Cabbage is an integral part of many South African diets. It is resilient, nutritious, tasty, and familiar. By keeping it affordable, we are investing in food security, dignity, and health for millions,” says Quintin Paladin, General Manager: Freshmark & Fresh Foods.

Through this initiative, Shoprite continues to reinforce its position not only as a leading retailer but also as a partner in national food security — ensuring that even during tough times, the country’s “original superfood” stays on the table.